Key Responsibilities:
- Market Research & Analysis
- Conduct market studies to understand consumer behavior, preferences, and trends in convenience retail.
- Analyze competitors, pricing strategies, and product offerings to identify gaps and opportunities.
- Monitor local and international retail innovations for potential adaptation.
- Product & Service Development
- Propose new product lines, services, and store concepts tailored to customer needs.
- Collaborate with procurement and merchandising teams to test and launch new items.
- Evaluate product performance and customer feedback for continuous improvement.
- Business Strategy Support
- Assist in developing short- and long-term strategies for mart expansion and profitability.
- Provide data-driven recommendations for store layout, promotions, and inventory planning.
- Support feasibility studies for new mart locations or formats.
- Innovation & Technology
- Explore and recommend retail technologies (e.g., POS systems, self-checkout, digital loyalty programs).
- Stay updated on sustainability practices and propose eco-friendly initiatives.
- Reporting & Presentation
- Prepare regular reports and presentations for senior management on research findings and development progress.
- Track KPIs related to product performance, customer satisfaction, and market competitiveness.
Qualifications:
- Bachelor’s degree in Business Administration, Marketing, Economics, or related field (Master’s preferred).
- Minimum 3–5 years of experience in retail research, product development, or business strategy.
- Strong analytical and problem-solving skills.
- Proficiency in data analysis tools and presentation software.
- Excellent communication and project management skills.
- Experience in convenience store or FMCG sector is a plus.
Bright Victory Mekong Petroleum Import – Export Co., Ltd (BVM)
Address: #46a, Monivong Blvd, Sangkat Sras Chork, Khan Daun Penh, Phnom Penh.
Telephone: 089 999 693 / 098 288 417
E-mail: hr@bvmpetroleum.com
